Kaiti Yoo X En Route Jewelry

About This Collection:

• Redefining simplicity and embracing authenticity through Normcore. Content creator Kaiti Yoo teamed up with mindful jewelry brand, En Route Jewelry, for a collection that reminds us that less is more. Soft life galore this collection takes everyday things to remind us to slow down & always focus on you.
• An ode to soft life. Remembering the simple things around you that keeps you going like the period and coma, your favorite chair and simply putting you first. A collection that inspires us to find the fun in the simple things. Tapping into minimalism and mindfulness, this soft girl set embraces easy living.
• If it’s not a “hell yes” it’s a “hell no” is what Kaiti wants the next stylista to remember. The collection features nine pieces, including 3 earrings inspired by punctuation mark tools we use everyday, a funky Foodie Patootie Ring that feels like a warm hug, alongside other authentically cool necklaces.
• Each piece was carefully designed to inspire every future generation to stay in the present, stay focused and that sometimes being normal is kinda iconic.

• “The collection was inspired after the mundane objects we use in our everyday life, the ones we take for granted, but can’t live without, as a reminder to stay in the present, stay focused.” The Pretty In Pearls Necklace was designed with a front clasp to make it easy to put on and take off, because functionality and aesthetic was important for Kaiti during her design process.