Redefining simplicity and embracing authenticity through Normcore. Content creator Kaiti Yoo teamed up with mindful jewelry brand, En Route Jewelry, for a collection that reminds us that less is more. Soft life galore this collection takes everyday things to remind us to slow down & always focus on you.
An ode to soft life. Remembering the simple things around you that keeps you going like the period and coma, your favorite chair and simply putting you first. A collection that inspires us to find the fun in the simple things. Tapping into minimalism and mindfulness, this soft girl set embraces easy living.
If it’s not a “hell yes” it’s a “hell no” is what Kaiti wants the next stylista to remember. The collection features nine pieces, including 3 earrings inspired by punctuation mark tools we use everyday, a funky Foodie Patootie Ring that feels like a warm hug, alongside other authentically cool necklaces.
Each piece was carefully designed to inspire every future generation to stay in the present, stay focused and that sometimes being normal is kinda iconic.
“The collection was inspired after the mundane objects we use in our everyday life, the ones we take for granted, but can’t live without, as a reminder to stay in the present, stay focused.” The Pretty In Pearls Necklace was designed with a front clasp to make it easy to put on and take off, because functionality and aesthetic was important for Kaiti during her design process.