NYC Online Jewelry Store Latest Launch Designed by Nature Lover and Influencer 

August 23 -- New York, NY -- The Best Online Jewelry Store is at it again, en route partners with London’s Nayna Florence Patel to launch the collection that ignites a friendship between Y2K and Nature. The Nayna Florence collection filled with Butterfly Rings is inspired by the universe itself and hopes to bring a balance of happiness, earth and nostalgic style to the next generation. 

 The 18K Gold Plated Brass Yin and Yang ring embodies how we can embrace the balance of the universe and the happy feeling we get when we remember the simpler times of tube tops and flip phones. “I wanted the collection to have little reminders that everything is going to be okay.” Nayna Florence, Influencer and Youtuber, “when you look down at the pieces hopefully it can bring you a feeling of peace as it does for me.”

Florence’s collection is for the girl who binge-watches Lizzie McGuire at night and spends her day planning a picnic in Central Park. “These designs take the kidcore trend of bright colors and butterfly designs to the next level. It’s a 2000’s collection from the universe itself. ” Matilda Guo, En Route Co-founder, “It also brings a perfect balance for nature lovers and those looking for all the feels.” 

En route can’t get enough of the Butterfly Earrings and Nayna herself. Florence, a student, a Youtuber, a lover of nature and sustainability, and an avid That’s So Raven Watcher is excited to bring happiness and the universe to Gen Z. Each piece like the Sun and Moon Hoop Earrings made with gold plated brass and cubic zirconia material, is a reminder that having the feels can be fashionable. En route is a mindful jewelry brand from NYC with ethical practices and the home of Gen Z and romantic inspired designs. 


en route is a mindful jewelry brand with accessible, sensual and original designs like the Safety Pin earring and the Baroque Necklace for the modern girl. A space of discovery and upholding values, en route creates designs that uplift the voices of the next generation of dreamers. Created by two best friends who wanted to afford jewelry that showed the world who they were and what they believed in.