The Best Online Jewelry Store Launches The Gen Z  Limited Edition Advent Calendar filled with  Unique Jewelry Pieces 

October 19, 2021 – New York -- The holiday season has never been this stylish. En route, the New York Jewelry Brand launches their first ever limited – edition Advent calendar this November. This is not for the kiddos, it’s for the style-forward gen z that proudly rocks their aesthetic. The brand that creates unique pieces nods to the holiday classic but makes it fashionable with cute trendy jewelry.  The reimagination of the 12-day advent calendar box comes with 9 exquisite earrings, rings, necklaces and 3 exclusively launched hair accessories.


The best online jewelry store hopes to kickstart the holiday season with nostalgia and style. The magic of receiving a gift every day before the official celebration ignites childlike joy. “We have always dreamed of curating a holiday box that not only nods to traditional elements but also feels fresh and young,” Matilda Guo, Co-Founder, “This is the gift for any teen, young adult in your home looking to elevate their style and tap into their youth.”


This style forward remix comes in a limited batch and new pieces will be included in the holiday box. The 2021 En Route Advent Calendar Contains Krystal Beads Necklace, Elysee Necklace, Siena Ring, Daily Pearl Stud Earrings Baroque Pearl Bracelet, Clover Mini Hoop Earrings, ( Exclusively sold in calendar box), Leather Scrunchie ( Color will be randomly chosen), Green Hearts Hair Clip Set, Jelly Bear Hair Clip, Mucho Hoop Earrings, Cecilia Sparkle Chain and the  Pearl Mira Necklace. The Pearl necklace will only be released with a youthful, gen z holiday gift calendar. 


en route is a mindful jewelry brand with accessible, sensual and original designs like the Safety Pin earring and the Baroque Necklace for the modern girl. A space of discovery and upholding values, en route creates designs that uplift the voices of the next generation of dreamers. Created by two best friends in ShangHai who wanted to afford jewelry that showed the world who they were and what they believed in.