Era of Psyche & the evolution of Aphrodite

About the collection:

Theme: inner beauty, soul transformation, passion and love

the Greek word psyche is means “soul” as well as “butterfly” which underscores the theme of soulful evolution and Aphrodite represented love, beauty, pleasure and passion

The Era of Psyche tells the story of the two goddesses that were known for their beauty, Aphrodite and Psyche, however we’re tapping into what they represent: the journey of discovery and passion through the use of accessories. The collection taps into balletcore, IndieSleeze and cybercore with its chunky silver designs to call for a soulful and passionate transformation. En Route is the home for discovery and the Anima’s Wing Earrings, The Throne of Venus Choker, Aphrodite’s Song necklace & the Psyche's Energy Choker are the essential pieces to discover the new you.

Psyche, the goddess of the soul, often depicted with wings of a butterfly. Her human-like nature made her understand “the soul” how it evolved, loved unconditionally and continuously transformed. Also known as Anima, she was born mortal yet she was so beautiful that she evoked Jealousy from Aphrodite herself, however her inner beauty and what she represented was her power.

Psyche was known for her search for understanding of oneself, now it’s your turn. Accessories have always been a form of uncovering the inner you. Start with a collection that Aphrodite would envy and begin the journey that inspires the discovery of soul.