THIS IS MORE THAN JUST ARTWORK, A DESIGN ON A PACKAGE, A PARTNERSHIP -
IT’S REDEFINING GRLPOWER.
SHE ACTIVELY CREATES HER OWN SPACE.
En Route has teamed up with LA BRUJA to shift the idea of girlpower, starting with designing our
latest
limited edition packaging that sparks the inner artist in all of us. The packaging depicts hands
lifting
towards the sky with butterflies.
A butterfly represents many things, here it represents
evolving, going
for
big, endlessly finding ways to dream.
La Bruja is a Afro-Latina artist who noticed a lack of
spaces
where
she could foster her creativity and dream endlessly. So, she actively creates her own
space.
ART ENABLES US TO FIND OURSELVES AND LOSE OURSELVES AT THE SAME TIME.
Now, it’s your turn.
Taking up space is about using your voice, stutter, stomp, yell, paint,
dress, style
-
CREATE.
“Art enables us to find ourselves and lose ourselves at the same time.”
La Bruja uses art to amplify her thoughts, feelings and desires. Her paintbrush moves mountains
because
it
creates community and creates safe spaces for fellow creatives to thrive.
& THAT’S GIRL POWER.
The idea of taking up space through art was seen in Brooklyn last March, En Route and La Bruja
brought
together over 50 femmes to find their inner artist through 2 workshops that tapped into divine
feminine
energy and creativity.
En Route creates unique designs for those looking to discover their
own
style
- now, we want the next generation of champions to find their own power by nurturing their own
creativity and discover ways to amplify their own voice. & THAT’S GIRL POWER.
