THIS IS MORE THAN JUST ARTWORK, A DESIGN ON A PACKAGE, A PARTNERSHIP -
IT’S REDEFINING GRLPOWER.
SHE ACTIVELY CREATES HER OWN SPACE.
En Route has teamed up with LA BRUJA to shift the idea of girlpower, starting with designing our
limited edition packaging that sparks the inner artist in all of us. The packaging depicts hands
towards the sky with butterflies.
A butterfly represents many things, here it represents evolving, going for big, endlessly finding ways to dream.
La Bruja is a Afro-Latina artist who noticed a lack of spaces where she could foster her creativity and dream endlessly. So, she actively creates her own space.
ART ENABLES US TO FIND OURSELVES AND LOSE OURSELVES AT THE SAME TIME.
Now, it’s your turn.
Taking up space is about using your voice, stutter, stomp, yell, paint, dress, style - CREATE.
“Art enables us to find ourselves and lose ourselves at the same time.” La Bruja uses art to amplify her thoughts, feelings and desires. Her paintbrush moves mountains because it creates community and creates safe spaces for fellow creatives to thrive.
& THAT’S GIRL POWER.
The idea of taking up space through art was seen in Brooklyn last March, En Route and La Bruja
together over 50 femmes to find their inner artist through 2 workshops that tapped into divine
energy and creativity.
En Route creates unique designs for those looking to discover their own style - now, we want the next generation of champions to find their own power by nurturing their own creativity and discover ways to amplify their own voice. & THAT’S GIRL POWER.