NEW YORK, NY — en route introduces its latest collection, January 13, 2025, in collaboration with NYC-based stylist and digital creator Sierra Rena, known for her seamless fusion of streetwear and high-fashion aesthetics. Having styled stars like SZA, Tyla, and Coi Leray, as well as collaborated on campaigns for Adidas, Givenchy, Puma, and Nike, Sierra is celebrated for her visionary flair and unmatched taste. In this collaboration with en route, she deftly blends doll-like charm, balletcore’s ethereal romance, and a gritty street style edge to craft a daring and bold collection.
Dive into the Sierra Rena x en route collection, featuring striking bow necklaces, rings, and earrings that you simply cannot overlook. Picture sleek satin bows in black and pink, whimsically adorned with polka dots, accented with gold details. Available in futuristic metallic finishes, these dainty yet audacious accessories are poised to be the essential additions to your 2025 wardrobe. Pair them with a relaxed hoodie or a sleek top, either layered or as a standalone, and these versatile pieces will undoubtedly transform your OOTD.
The standout bow necklaces are crafted to evoke both dynamic motion and unapologetic individuality, making them an essential accessory for those looking to elevate their jewelry game. Sierra Rena says “The playfulness in this collection is what I love the most. I wanted to design a collection that makes wearing my jewelry an experience. These pieces are meant to elevate any outfit with a unique touch.”
As a trailblazing tastemaker, Sierra has carved a distinct path by bridging cultural influences and pushing creative boundaries. Her partnership with en route, an NYC-based brand revered by Gen Z and the digital generation for its trendsetting jewelry designs, brings her vision to life, inviting wearers to curate their own distinct style stories.
The Sierra Rena x en route collection is now available exclusively on enroutejewelry.com. Step into 2025 with this bold, balletcore-inspired line and make a statement that’s all your own.
Image Credit: Edwig Henson
Editorial Credit: Sierra Rena x en route
Social Media: @sierrarenas @enjoutejewelry_
Discover more: enroutejewelry.com
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For press inquiries, sample requests or additional information please contact:
en route Media Contact
lynne@enroutejewelry.com